Liftapp AI Review

I started where any new user starts, on the Lift homepage. The pitch is confident: "Edit, enhance, and create stunning images with AI." A "Get started" button sits in the center, and "log in" waits up in the top right.

Signing in took seconds. Lift offers four routes: Google, Apple, Facebook, or a plain email address. I used Google and landed inside without filling out a single form. No friction here, and no complaints from me on this step.

The dashboard made a solid first impression. A left rail holds Headshots, AI Video, Editor, Projects and Settings, while the main panel sorts tools into Enhance, Portrait, Edit, Generate and Utilities. Everything is easy to find and nothing felt cluttered.

My first real test was AI Retake, sold as "Pro-level retouching no one can spot." A single green button asked me to try it on my photo, so I uploaded one and let it run.

This is where the experience turned. The second my edit finished, Lift dropped a wall in front of it. My file read "Ready to download" with a padlock beside it, and a plan selector took over the screen. My own result was sitting right there, and I could not see it without paying.

Here is the pricing the homepage never mentioned. The pre-selected option is a "1-Week Trial" at $4.99 now that auto-renews at $29.99 every month. The monthly and annual plans sit underneath. That small line under the trial is the part to read twice, since $4.99 quietly becoming $29.99 a month is the same setup behind the surprise-charge complaints filling Lift’s user reviews.

Not every tool dead-ended at a wall.

The built-in image editor was the one spot where I got a usable output for free. I ran a photo of a dog through the background remover, and the cutout came back clean. The fur edges stayed mostly intact, with no rough halo around the body. For a single click, that result would hold up on a product listing or a social post.

The editor is thin, though. It carries five functions in total: Remove BG, Magic eraser, Upscale, Resize and Crop. Lift advertises "50+ AI editing tools," but most of those sit outside this editor as separate one-click generators, each behind its own paywall. Five buttons against a "50+" promise is a gap worth flagging for anyone expecting a full editing suite.

Last, I tried video generation. The prompt box is generous and swallowed a long, detailed brief without complaint. I described a full cinematic scene with rain on wet pavement, a slow-moving camera, shallow depth of field, and cinematic color grading, then hit Generate.

Same ending. "Unlock your results" slid up, the padlock reappeared, and the identical plan selector asked for a card before releasing the video.

Across the session I opened five tools and hit a paywall on four of them. The single output I could actually see, that background cutout, was clean enough to make me curious about the paid features. Lift makes that curiosity expensive on purpose, asking for a card before it reveals almost anything, and showing the real price only once you are most invested in the result.